three headed dog of myth.

Cerberus is the guard of Hades, a three headed dog of myth. ‘Dog byte, man’ is the caption of a PC FORMAT interview and it is the running dog-like theme that makes it an unusual and imaginative piece of writing. So just what would be the prerogative of Gil Gillespie to write on such a subject?

The style of the writing is clever in creating a likable, charming theme to the subject of a ‘fledgling company’ making music available online. The voice is a big part of this theme. The flow-full narration is in third person and comes across as more like the voice or insight of a music critic as opposed to an expert of technology.

Which appears to be the intention of Gillespie; the deliberate use of dog oriented, colloquial language is typical of a Rolling Stone or Creem article. The concept of a struggling company about to make a potential impact on the music industry, by going against the commercial compact disc market is rebellious, and a bold challenge.

Colloquial is the best way to define the style/personality of the voice. It is brash, energetic and scathing in parts while remaining simple and straightforward. Where the device of relating back to the theme could have resulted in the reader being swamped in a mass of images and dog-ridden paragraphs Gillespie has managed to avoid such a scenario.

“Something’s howling”; “Cerberus’ first chomp at the media”, “Selling a pup.” and “doghouse of history.” is scattered strategically and makes for some interesting reading. It is implicit in getting the reader to appreciate the consequences and difference a Digital Jukebox will do to their lifestyles and furthermore the lifespan of CDs. It builds the mood of the article. It is lively and focused towards a younger and music impassioned character. The structure of the article is unique with the introduction of the person behind the end being left out of mention until near the end. The journalist is abrupt and unmerciful in their description of Ricky Adar, but passionate of his intentions and alternative to buying ‘flamboyantly priced CDs.’

They depict Adar as a “twenty-something techno-hooligan with a fearless conviction in his ambitious baby.” The style is so colorful and ‘cool’ and really does carry the attitude and motive of a music review/critique.